The Ulzzang aesthetic is more than just a fashion statement — it’s a lifestyle that celebrates beauty, simplicity, and self-expression. Originating from South Korea, this aesthetic has evolved into a global phenomenon, influencing everything from skincare to fashion. Whether you’re new to the Korean beauty trend or looking to refine your own Ulzzang-inspired style, this comprehensive guide will walk you through every aspect of the aesthetic.
Exploring the Ulzzang Aesthetic
What Does “Ulzzang” Mean?
At its core, “Ulzzang” (얼짱) is a Korean term that translates to “best face.” However, it has grown to represent an entire aesthetic that embodies flawless features, a youthful appearance, and a feminine style for women. For men, the Ulzzang boy look channels youthful male style, blending Korean streetwear and trendy men’s fashion.
The Ulzzang aesthetic focuses on achieving a natural yet perfected beauty, often characterized by smooth, glowing skin, soft makeup, and carefully chosen fashion pieces. What started as an online photo contest for people to show off their looks has transformed into a global beauty movement.
Origins: Where Did Ulzzang Begin?
The Ulzzang aesthetic originated in South Korea in the early 2000s. It gained traction through social media platforms like Cyworld (South Korea’s early answer to Facebook) and later spread globally through Instagram, TikTok, and K-dramas. K-pop idols and Korean actors, known for their best face look, helped popularize the trend, making it a defining part of Korean entertainment.
K-dramas such as Boys Over Flowers and My ID is Gangnam Beauty played a significant role in spreading the Ulzzang aesthetic beyond South Korea. The actors and actresses’ flawless skin, fashionable clothing, and trendy hairstyles became sought-after worldwide, solidifying Ulzzang as both a Korean beauty trend and a global fashion influence.
Ulzzang Style Guide
Skincare: The Foundation of Ulzzang Beauty
When it comes to Ulzzang, skincare is non-negotiable. Achieving the youthful appearance that defines the Ulzzang look starts with a flawless complexion. The Korean skincare routine is central to this aesthetic, emphasizing the importance of facial care, skin maintenance, and a daily beauty regimen.
| Product | Purpose | Popular Brands | Application Tips |
|---|---|---|---|
| BB Cream | Light coverage for an even skin tone | Etude House, Missha, Holika Holika | Apply using a sponge or cushion applicator for a natural finish. |
| Gradient Lip Tint | Natural, soft-looking lips | Peripera, 3CE, Innisfree | Apply in the center and blend outwards for a subtle gradient. |
| Eyebrow Pencil | Define and shape brows | Clio, The Face Shop, Etude House | Use light strokes to create a soft, natural brow shape. |
| Eyeliner | Create the “puppy eye” look | TonyMoly, 3CE, Clio | Apply a thin line following your lower lash line. |
| Peach Blush | Adds a youthful, flushed look | Holika Holika, A’pieu, The Saem | Lightly apply to the apples of your cheeks for a natural glow. |
| Highlighter | Brightens and adds dimension | Innisfree, Etude House, 3CE | Apply to the high points of your face (cheekbones, nose, chin). |
Typical Ulzzang Skincare Routine:
- Double Cleansing: The first step to remove makeup and impurities.
- Toning: Prepares the skin and balances pH levels.
- Serum Application: Targets specific concerns like hydration or brightening.
- Moisturizing: Locks in moisture for dewy, glowing skin.
- Sunscreen: Prevents damage and aging caused by UV rays.
Ulzzang skincare is all about creating that “glass skin” look — skin that’s so smooth and radiant it reflects light. Brands like COSRX, Innisfree, and Laneige offer some of the best products for achieving this coveted complexion improvement. Korean beauty trends also emphasize dermatological practices like sheet masks, exfoliation, and essences to maintain that dewy glow.
Makeup: Soft, Natural Beauty
Ulzzang makeup focuses on a natural look that enhances your features without overloading on product. Cosmetic application is subtle yet effective, and it’s all about beauty enhancement through light touches.
Key Makeup Tips for the Ulzzang Look:
- Light Foundation: Use BB creams or cushion foundations to achieve an even skin tone.
- Puppy Eyeliner: Unlike the bold winged eyeliner, the Ulzzang style features downward-angled eyeliner for a softer, youthful appearance.
- Gradient Lips: Apply a darker shade in the center of the lips and blend outwards for a natural, subtle glamour.
- Peachy Blush: Soft peach or pink blushes are often used to give a natural, flushed look.
Popular Ulzzang-approved makeup brands include Etude House, 3CE, and Peripera. These brands specialize in facial highlighting and help you achieve that signature Ulzzang glow.
| Clothing Item | Description | How to Style |
|---|---|---|
| Oversized Sweaters | Cozy, loose-fit sweaters in soft colors | Pair with pleated skirts or skinny jeans for a balanced look. |
| Pleated Skirts | Feminine skirts with a schoolgirl vibe | Wear with sweaters or blouses for a classic Ulzzang style. |
| White Sneakers | Simple, comfortable shoes perfect for casual outfits | Combine with casual or sporty outfits for a laid-back feel. |
| Bomber Jackets | Cool, casual outerwear that adds a street style edge | Layer over graphic tees or sweaters for a trendy look. |
| High-Waisted Skinny Jeans | Form-fitting pants that elongate the legs | Wear with a tucked-in blouse or sweater for a polished outfit. |
| Pastel Dresses | Soft-colored, flowy dresses perfect for a feminine look | Style with light cardigans and ballet flats for a date night. |
Hair: Cute and Effortless
The Ulzzang aesthetic isn’t just about makeup and skincare — your hairstyle plays a huge role in pulling the entire look together. Trendy hairstyles that fit the Ulzzang mold are simple yet stylish, combining cuteness with effortless charm.
Popular Ulzzang Hairstyles for 2024:
- Soft Waves: Adds volume without being over the top.
- Blunt Bangs: A classic choice that frames the face and enhances facial symmetry.
- Half-Up Buns: Trendy yet easy, these buns add a playful touch to any look.
- Natural Straight Hair: Keeping it sleek and straight is another go-to style.
Hair trends for 2024 are leaning toward natural colors like soft black and pastel tones, perfect for achieving that youthful, feminine look. Pairing these hairstyles with modern hair looks will help you embody the Ulzzang aesthetic with ease.
Fashion: Chic, Simple, and Youthful
Fashion is a vital component of the Ulzzang aesthetic, focusing on youthful, feminine style for women and Korean streetwear for men. Clothing styles in this aesthetic emphasize clean lines, neutral tones, and layering for a balanced look.
Wardrobe Essentials for the Ulzzang Look:
- Oversized Sweaters: A comfortable yet stylish option.
- Pleated Skirts: These skirts add a youthful, schoolgirl vibe.
- Sneakers: White sneakers are a must for the casual Ulzzang look.
- High-Waisted Skinny Jeans: Slim-fit pants that elongate the legs and give a polished appearance.
- Bomber Jackets: Casual outerwear perfect for layering.
Outfit combinations for 2024 blend pastel colors with basic wardrobe essentials. Ulzzang fashion is not about being bold or flashy; instead, it’s about styling advice that creates a cohesive, soft look. Pair a simple bomber jacket with skinny jeans, or opt for ensemble concepts like an oversized sweater with a pleated skirt. The key is in the details, so accessorize wisely with minimalistic jewelry and subtle touches.
How to Capture Ulzzang-Inspired Photos
To truly embody the Ulzzang aesthetic, you need to know how to pose and capture the perfect photo. Korean beauty trends often emphasize a “best face” look, which means that the way you present yourself in photos matters.
Posing Tips:
- Angle Your Face: Slightly tilt your head down to accentuate your jawline and create a softer look.
- Use Your Hands: Lightly touch your face or hair to add a natural, playful touch.
- Smile Subtly: A gentle smile helps convey the natural, approachable look Ulzzang is known for.
Lighting and Filters:
- Natural Light: Try to use daylight for a soft, glowing effect.
- Filters: Use apps like VSCO or SNOW for enhancing your photos without over-editing. These filters help you maintain a flawless, natural beauty.
Remember to coordinate your outfit and makeup for photos, as the Ulzzang aesthetic is all about harmony in appearance.
Where to Buy Ulzzang Clothes in 2024
Shopping for Ulzzang fashion has never been easier, with numerous online and in-store options that cater to this style.
Popular Online Stores:
| Store | Focus | Price Range |
|---|---|---|
| YesStyle | K-Fashion | $$ |
| Stylenanda | Streetwear | $$ |
| Kooding | Ulzzang-inspired | $$$ |
| Mixxmix | Feminine style | $ |
These sites offer wardrobe essentials and outfit ideas specifically curated to fit the Ulzzang aesthetic. Additionally, sustainable fashion is becoming a key focus for 2024, with brands like LeSundae and NANING9 offering eco-friendly alternatives that still embody the Ulzzang style.
Ulzzang Outfit Ideas for 2024
Fashion within the Ulzzang aesthetic is all about simplicity, chic design, and playful elements. Below are some outfit ideas that capture the essence of this aesthetic for 2024.
Casual Everyday Look:
- Oversized Sweater + Pleated Skirt
- White Sneakers and Minimal Jewelry
Street Style Ulzzang:
- Denim Jacket + Graphic Tee
- Bomber Jacket for that casual, cool vibe
Date Night Outfit Ideas:
- Soft Pastel Dress + Light Cardigan
- Ballet Flats and subtle hair accessories
Work Outfits:
- Blazer + Neat Blouse with High-Waisted Trousers
- Keep the color palette neutral, but add your personal touch with accessories.
Winter Fashion:
- Long Wool Coat + Layered Scarves
- Knitwear paired with ankle boots for a cozy, stylish look.
Quick Facts About Ulzzang Aesthetic
Ulzzang, meaning “best face” in Korean, emphasizes natural beauty, glowing skin, and chic, youthful fashion. Originating from South Korea, it’s now a global trend.
- Skincare: Healthy, radiant complexion.
- Makeup: Subtle, natural tones.
- Fashion: Simple, clean, and stylish looks.
Bonus Tips for Achieving the Ultimate Ulzzang Aesthetic in 2024
- Be Yourself: While the Ulzzang look has specific guidelines, always incorporate your own style and personality.
- Use Social Media: Platforms like Instagram and TikTok can help you build a following and connect with the Ulzzang community. Use hashtags like #Ulzzang and #KoreanBeauty.
- Stay Confident: Ultimately, confidence is what brings the whole look together.
Conclusion
The Ulzzang aesthetic is more than a fashion trend — it’s a way of expressing beauty through youthful simplicity and thoughtful styling. Whether you’re diving into Korean streetwear, refining your skincare routine, or perfecting your Ulzzang-inspired photos, this guide has everything you need to become the best version of yourself in 2024. With the right approach and a touch of confidence, anyone can master this timeless aesthetic.
